The Rental Roundtable
The Rental Roundtable is your go-to series for insights, trends, and expert discussions in the rental industry. Featuring thought leaders and actionable takeaways, it’s designed to help rental businesses grow, adapt, and thrive.
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Recent Episodes
Oct. 1, 2025
Rental Roundtable #71: Young Fleets, Rural Delivery, and a Rental-First Model
Frustrated by poor service and outdated equipment, Jeff Van Dongen launched Econorent to raise the standard in rental. He shares how the company scaled quickly with young fleets, rural delivery, and a rental-first model, and ...
Sept. 25, 2025
Rental Roundtable #70: Why Renting Trucks Beats Owning
Truck rental is exploding — and for good reason. Contractors are realizing that renting trucks offers tax advantages, predictable costs, and fewer headaches compared to owning. In this episode of the Rental Roundtable, Chris ...
Sept. 17, 2025
Rental Roundtable #69: The Scrappy Mindset That Wins in Rental
Rob Mayes , General Manager at Empower Rental Group , shares how he went from finance to running two rental branches, and what he’s learned along the way. Hear how he navigated the shift from a scrappy independent to a nat...
Sept. 9, 2025
Rental Roundtable #68: How Rental Companies Maximize Returns with Equipment Auctions
Mike LeMaster , CEO of Black Star Auctions , shares how rental companies can sell equipment faster and maximize returns through national and international buyers. He explains why most traditional listings fail and how flexibl...
Sept. 4, 2025
Rental Roundtable #67: The Untapped Power of Video Marketing in Equipment Rental
Video marketing is one of the most powerful yet underused tools in the equipment rental industry. Dave Timpone , Marketing Director at Luby Equipment , shares how rental companies can capture authentic content with just a pho...
Aug. 27, 2025
Rental Roundtable #66: How Specialty Rental Companies Build for the Future
Most of the drilling industry still sees equipment ownership as the only option—but Rig Source CEO Jake Rockafellow is out to change that. He shares how his team educates customers on renting vs. owning, builds a high-perform...