Rental Roundtable #22: Innovative Growth Strategies in Equipment Rental

In this episode of the Rental Roundtable, Bennett Rodriguez, the entrepreneurial force behind Skyway Equipment Rental, shares the remarkable journey of his company from a nascent startup to a rapidly growing force in the equipment rental industry. Founded just two years ago, Skyway Equipment Rental has carved its niche by leveraging unconventional strategies and a deep understanding of digital marketing dynamics.

In this episode, we cover:

1. Starting From Scratch - Discover how Bennett, with no prior experience in the rental industry, launched Skyway Equipment Rental and learned the ropes through relentless self-education and hands-on experience.
2. Leveraging Digital Marketing for Growth - Learn about the cost-effective digital marketing strategies that propelled Skyway's rapid growth, including targeted Google Ads, strategic Facebook campaigns, and engaging YouTube videos—all on a budget.
3. Essentials for Launching a Rental Business - Gain insights into the basics of starting a rental business, such as choosing between new and used equipment, understanding rental contracts, and mastering effective business operations.

Check out Skyway Equipment on YouTube: https://www.youtube.com/channel/UCcAnBjpRzoK4XtrUb3fI8pg

Join the Rental Roundtable community with hundreds of other rental owners and operators: https://therentalroundtable.com/

Learn more about Quipli: https://quipli.com/