Rental Roundtable #24: Building Coker Rental Company from the Ground Up

In this episode Rodney Coker, President & CEO of Coker Rental Co. shares his experience building Coker Rental Company from the ground up into a highly successful rental business within just seven years.

This session covers his strategic approaches to growth, marketing, and industry networking that can inspire and guide other businesses aiming for similar success.

1. Starting & Scaling Up: Strategic decision-making, recruiting, retaining skilled employees, and cultivating reliable relationships with mid-level contractors to manage seasonal demands effectively.

2. Effective Marketing Strategies: Referrals, inbound marketing, and targeted digital advertising, and how to achieve significant growth without relying on an external sales force.

3. Leveraging Industry Networks: How active participation in peer groups and the ARA helps enrich business strategies and industry standing, fostering substantial operational improvements and increasing business visibility.

Learn more about Quipli: https://quipli.com/