In this episode of the Rental Roundtable, join Quipli CEO Kyle Clements and Josh Nickell, VP of Equipment at the American Rental Association, as they discuss the 5 main things you need to know about the major shifts occurring in the equipment rental industry. Over the course of the podcast, we cover general shifts occurring in the equipment rental industry.... what they are, how they affect you, and how you can prepare for them. We also cover dealing with uncertainty in an everchanging industry and macroeconomic landscape, how changing interest rates are affecting contractor behavior, how evolving technology is changing contractor needs, and how to build a sustainable equipment rental business that can withstand changing marketing conditions.